Baby Magic Introduces Delicate Wash and Lotion for Sensitive Skin

With 47% of skincare shoppers rating sensitive skin as an important factor when buying baby bath time products, baby skincare brand, Baby Magic, has developed a new line made with 98% naturally derived ingredients for parents who are looking for an even more gentle option.

 

Introducing the Baby Magic Delicate Collection featuring a wash and lotion with the light and comforting scent of almond blossom. 

The Baby Magic Delicate line features mild, hypoallergenic and tear-free formulas infused with “good-for-baby” ingredients. The brand created the Delicate Wash to gently cleanse without stripping or irritating skin during bath time. To relax baby after a bath or hydrate skin throughout the day, the Delicate Lotion features a silky, feather-light formula to provide sensitive skin with optimal gentle care. The lotion is formulated to balance baby's moisture barrier and protect skin.

 

The Delicate Line is packed with wholesome ingredients such as colloidal oat, which contains nutrients that help hydrate and leave skin feeling soft and soothed; shea butter, which contains fatty acids and vitamins known to moisturize, smooth and soften dry skin; and aloe to help skin feel hydrated and replenish skin's moisture barrier. This new line also leaves behind light notes of almond blossom, vanilla musk and juicy peach.

 

“At Baby Magic, we know how important it is for parents to feel good about the products they use on their little ones, which is why we created the brand's latest collection – perfect for parents who want something extra gentle for babies, toddlers or themselves,” said Jon Song, CEO at Naterra International Inc. “To support families with sensitive skin, we knew adding the Delicate Line was the natural next step when expanding our offerings.”

 

The new collection is available exclusively on Amazon.